Global Mobile Hotspot Market by Geography
Based on geography, the global mobile hotspot market can be divided into three parts: Americas; APAC; EMEA.
The Americas is a major contributor to the global mobile hotspot market, with a market share of approximately 50%. The main contribution area is North America, of which the United States is the leading country. This is mainly due to the increasing popularity of mobile hotspot routers as substitutes for USB flash drives. In addition, the increasing adoption of contact equipment, price wars among equipment suppliers, and competition among major telecommunications operators (including AT&T, Verizon, T-Mobile, and ISPs such as Sprint Internet and Clearwire) have all driven growth in the US market. In the United States, mobile hotspot routers are mainly used by individuals to connect on the go and for home internet connections. During the forecast period, the Americas is expected to lead the market. In South America, especially Brazil, the trend of adopting mobile hotspots is gradually increasing.
Europe, the Middle East, and Africa were the second largest contributors to the global mobile hotspot market, with a share of approximately 30%. The UK, France, and Germany are the main contributors among them. Although the market has experienced significant growth in terms of shipment volume, it has experienced slow growth in terms of revenue. This is because most operators prefer Chinese suppliers such as Huawei and ZTE as their equipment suppliers. Therefore, the ASP of bundled devices is lower than the global average ASP. However, with the availability of network infrastructure and the continuous growth of 4G and 5G networks, the demand for bundled devices is also increasing. With the popularization of network infrastructure and the development of 4G and 5G networks, it is expected that the demand for mobile hotspot routers in the region will significantly increase. During the forecast period, the demand for mobile hotspot routers in the region will significantly increase.
The Asia Pacific region accounted for 20% of the global mobile hotspot market. The market has experienced moderate growth in terms of shipment volume and revenue. This is due to the low availability of high-speed networks such as 4G and LTE, as well as low awareness among individual users. The two major mobile device consumer markets, India and China, have not yet conducted LTE auctions. Japan is a major contributor to this region. Due to the early deployment of 4G LTE networks, Japan is a potential market for mobile hotspot providers. As service providers expand their 4G and 5G products, the demand for mobile hotspot routers will increase during the forecast period. Other potential countries in the region are South Korea and Singapore. Due to the largest mobile internet penetration rate in the Asia Pacific region, it is expected to accelerate the demand for mobile hotspot routers. Once LTE technology is promoted in the Asia Pacific region, it is expected to accelerate the demand for mobile hotspot routers among individual consumers. Therefore, we expect the market in the Asia Pacific region to significantly grow during the forecast period.
Rising Demand for Mobile Computing Devices
Consumers are increasingly using these devices for various purposes, such as accessing social network applications, reading news, browsing web pages, and checking emails. The development of the Internet of Things is another reason for the growth of the mobile hotspot market, as most IoT devices are controlled by applications installed on mobile computing devices. In the past few years, the global smartphone market has experienced the entry of a large number of new suppliers.
The adoption of laptops and tablets has been increasing globally due to their various advantages, such as mobility, diverse connectivity options, and excellent performance when accessing applications such as email and web browsing.
The demand for these devices is constantly increasing among mobile users and business travelers, who have higher demands for portability and connectivity. Mobile access is not just about mobile devices. Consumers and business users hope to connect multiple devices to the internet at lower costs and higher data rates. The high penetration rate and high data availability of the Internet are driving the adoption of mobile hotspots.
Increase in Mobility
The growing trend of mobility is driving the development of the mobile e-commerce market. Most enterprises, including banks, governments, retail, and tourism, are moving towards a mobile commerce model. Enterprises, including BFSI, government, retail, and tourism, are all moving towards the business model of mobile e-commerce. This enables consumers to use the internet for mobile commerce transactions anywhere, such as online banking, bill payment, information transmission, and purchasing.
In 2015, there were 1.92 billion active social media users. This social networking platform initially served as an interactive tool for social activities, allowing users to connect with friends, family, and colleagues. However, it is gradually maturing into a tool for attracting and interacting with brands and customers. For example, almost 204 million people send emails, 20.84 million people send WhatsApp information, and nearly 2.48 million Facebook users share content every minute through their Facebook pages. People interact, play games, and search for information more on mobile devices than on the desktop. Therefore, mobile hotspots provide perfect solutions for businesses and individual users. Individual users provide the perfect solution, providing them with the perfect platform to connect multiple devices and access multiple applications anytime and anywhere.
The popularity of mobile hotspots promote more and more people to choose a kind of mobile hotspot for themselves to interact with the world anytime, anywhere.
